The EU recently made Apple boost the interoperability of its iOS operating system with third-party devices, including smartwatches and headphones. The action is part of the EU enforcing the Digital Markets Act (DMA) to enhance competition among technology companies by having a more even playing field. The DMA classifies large players like Apple as “gatekeepers” that must adhere to specific principles to help preserve fair market practice.
Under this new regulation, Apple must provide a number of iOS features to third-party devices. One of the most significant changes is that third-party smartwatches can now display and interact with iOS notifications, previously only available on Apple Watches. What this means is that users of devices like Fitbits or Garmins can receive and reply to notifications directly from their smartwatches if they are connected to an iPhone, just as Apple Watch users can now do.
In addition, the EU has forced Apple to make its auto-switching audio feature available to third-party headphones. This feature allows a device such as AirPods to automatically switch between different Apple devices, for example, from an iPad to an iPhone. By making this feature available to other headphones, consumers will no longer be forced to purchase AirPods or certain Beats models in order to get this advantage.
The EU has also ordered Apple to allow third-party apps to replicate AirDrop’s file-sharing capability and to allow third-party streaming services to offer AirPlay alternatives. These updates will be phased in, with some being available by the end of 2025 and others by June 2026.
Apple has complained that these conditions will crush innovation and force the company to give its proprietary features to rivals without compensation. But the EU argues that these measures are necessary in order to spur competition and give consumers more choice beyond Apple’s ecosystem.
The application of the DMA is part of a broader effort to control tech giants and ensure they don’t stifle innovation by limiting access to their platforms. By compelling Apple to open up its iOS features, the EU aims to create a more competitive marketplace where consumers can access a wider range of compatible devices and services.
For consumers, this implies greater freedom in choosing smartwatches and headphones that can readily pair with their iPhones. It also enables developers to create creative products that can coexist with Apple products, which could lead to more diverse and competing products in the technology sector.
Despite Apple’s reservations about the impact on innovation, the EU stance is aimed at maintaining a competitive and equitable environment. The Commission has assured that these will be implemented while still safeguarding user privacy and security to ensure Apple’s operating systems are not compromised.
Overall, the EU’s action represents a significant shift in the manner technology companies operate within the European marketplace, transitioning to an open and more encompassing atmosphere beneficial to consumers as well as developers.
