Karma Automotive is embarking on a grand reboot around extended-range electric vehicles (EREVs) and ultra-luxury offerings. This strategic shift is an expression of the brand’s commitment to innovation and adaptability in the evolving automobile world.
The hub of Karma’s new vision is the introduction of the Amaris, a stunning 2-door coupe that embodies the epitome of exclusivity, high performance, and efficiency. Based for production in Q4 2026, the Amaris will be driven by a more powerful version of Karma’s popular EREV powertrain, on a bigger, turbocharged 4-cylinder ICE generator. This should deliver extremely fast acceleration, with estimates suggesting 0-60 mph in less than 3.5 seconds and an electronically limited top speed of 165 mph.
In addition to the Amaris, Karma is also revising its Gyesera model. First launched as an electric vehicle, the Gyesera will emerge later this year in EREV powertrain form and with new styling. This is a reaction to shifting market demands in the premium and ultra-luxury segments, where customers are increasingly seeking the convenience of EREVs. The Gyesera will become the Revero replacement and will arrive in Q4 2025.
Karma’s focus on EREVs stems from the conviction that these cars are the best of both worlds—merging the advantages of electric driving with the convenience of gasoline refueling. This design gives drivers the flexibility to switch between electric and gasoline power, freeing them from having to depend entirely on public charging stations. Karma’s President, Marques McCammon, points out that EREVs are perfectly placed in today’s market, delivering outstanding EV torque and performance as well as hassle-free cruising range.
Both the Amaris and Gyesera will feature evolutions of the all-aluminum spaceframe architecture pioneered initially by the Karma Revero. This platform allows for the quicker development cycles and support that Karma cars integrate the best automotive technology.
Amaris boasts a sporty carbon fiber and aluminum body with the most recent iteration of Karma’s Comet Line design language. Design highlights include distinctive touches such as a sculpted cowl, 22-inch Constellation wheels, and sweeping “swan doors.” The car’s rear silhouette is topped by an aero pass-through spoiler that enhances aerodynamics and stability at speed.
Karma Automotive’s ultra-luxury focus also shows in its pricing. The 3rd Generation Karma Revero, for instance, starts at $123,100 in the U.S. and €174,463 in Europe. The ultra-rare Karma Invictus, with its high-performance look, starts at $185,000 in the U.S. and €244,541 in Europe.
In the coming years, Karma plans to introduce the Karma Kaveya super-coupe to market in 2027 with up to 1,000 HP and butterfly doors. The Kaveya will feature Software-Defined Vehicle Architecture (SDVA) developed in collaboration with Intel Automotive, a significant technological advancement for the company.
Karma’s strategic re-launch cements its position as the market leader in the ultra-luxury auto sector, combining state-of-the-art technology with timeless design to deliver cars that are as exclusive as they are sustainable. As it continues to innovate its product portfolio, it is resolute in its pursuit of delivering world-leading driving experiences that capture the innovative spirit and risk-taking bravado of California.
