Nintendo has launched a new smartphone app called Nintendo Today that aims to provide users with a daily shot of news about all things Nintendo. The app was made available during the recent Nintendo Direct broadcast and can be downloaded both for Android and iOS devices. The app is a daily calendar that provides a different kind of content including news, videos, and comics for users to consume based on their chosen Nintendo game franchises.
When the users install the app, they are prompted to choose their favorite Nintendo franchises so that the app can personalize the content feed for them. The main interface is a social-looking content feed, similar to YouTube, where the users can scroll and engage with the content that they find interesting. There are videos, tips about games, image galleries, quizzes, and other information pages.
One of the aspects that set Nintendo Today apart is its animated calendar, from which users are able to see dates through brief animations using popular characters from popular Nintendo titles. Users are provided with themes from Super Mario, The Legend of Zelda, Animal Crossing, Splatoon, and Pikmin. This personalization also extends to widgets, which can be pinned on the home screen and display the calendar and latest content without app launch. Users also get to sync their widget with wallpaper themes in order to further personalize their device.
The app includes an extensive events calendar detailing upcoming Nintendo Direct presentations, release schedules, and in-game events. The events can be filtered by game or event type so users can more easily monitor titles or franchises in which they are interested.
Nintendo Today is also a bid to raise the level of interaction between the business and its fans, inspired by its very successful livestream events. In the wake of the April 2 Nintendo Switch 2 Direct, the app will provide daily news on the new console and its games. This is in line with Nintendo’s overall plan to centralize news and updates into one platform, particularly as the company readies for major releases and expansion into new frontiers like theme parks and movies.
The app itself is free to download and is accessed with a Nintendo Account, and it’s one of the ways that Nintendo is attempting to engage more directly with its fanbase. Through offering personalized updates and content, Nintendo Today is positioned to be a daily destination for fans eager to keep current on the latest news from Nintendo.
In total, Nintendo Today is a significant step in Nintendo’s digital direction, providing one place for news, updates and community interaction. As gaming evolves, applications such as Nintendo Today will be at the forefront of how companies connect with their viewers and deliver content in a more personalized and accessible way.
