Sonos has introduced a permanent price reduction on two of its best-selling products: the Era 100 smart speaker and the Ray soundbar. Both will be sold at $199, a steep discount from their initial prices. The Era 100, which initially retailed at $249, gets a $50 discount, while the Ray soundbar receives a larger discount of $80 off its initial price of $279.
The Era 100 is planned to be Sonos’ flagship home speaker with more features than predecessors like the Sonos One and Play:1. It has a higher quality stereo sound, support for line-in and Bluetooth audio, and improved physical controls for customers. The speaker is notable for being extremely compact yet sounding great, and it is an excellent entry point into the Sonos world. The updated price of $199 makes it even more attractive to buyers looking for a smart speaker that does everything.
On the other hand, the Sonos Ray soundbar is an easy and compact way to improve TV audio. Although it lacks HDMI ports and Dolby Atmos surround sound support, it blows away the built-in speakers on most TVs. The Ray is suitable for secondary TVs or smaller rooms and has even been used by some as a desk speaker. Although it failed to meet Sonos’ original expectations, the lower price of $199 is more in line with its capabilities.
This price reduction is one of the steps taken by Sonos to boost hardware sales during a tough market period. Both the speakers have been reduced in price often during sales, but today this discount is here to stay. The move aims at making Sonos products more competitive and appealing to more consumers.
The Era 100 is highly commended for its sound quality, portability, and connectivity. It boasts Wi-Fi, Bluetooth, and Apple AirPlay for effortless wireless streaming alongside inputs to connect to the likes of TVs and turntables. Sonos’ Trueplay technology, which adjusts the audio based on room acoustics, and compatibility with Amazon Alexa for voice control are also built into the speaker.
The Ray soundbar, on the other hand, is a neat solution to TV audio enhancement without needing extra speakers or a subwoofer. It lacks some of the high-end features that come with more pricey models, but at its new price point it’s a sound option for anyone who wants an easy and effective soundbar.
Generally speaking, these discounts reflect Sonos’ efforts to adapt to industry trends and provide consumers with lower-cost options for upgrading home audio systems.
