Sony officially launched its latest Bravia TV series, introducing the Bravia 8 II as the next-generation replacement for its flagship A95L. The new model continues Sony’s tradition of delivering the latest in television technology, targeting consumers who expect superior home entertainment. The Bravia 8 II stands out with its significant upgrades in picture quality, audio performance, and smarts, establishing a new benchmark in the high-end TV segment.
The Bravia 8 II boasts Sony’s latest QD-OLED technology, which boosts brightness levels and color accuracy over the previous versions. This feature addresses a common limitation of OLED screens by offering enhanced high-light usage performance. The TV also supports Sony’s in-house XR Cognitive Processor, designed to deliver optimum visuals and audio by mimicking the human eye’s capabilities. The processor identifies material in real-time and causes each scene to appear authentic and engaging.
Sound quality has also been a focus of this model. The Bravia 8 II comes with Acoustic Surface Audio+ technology, which uses actuators behind the screen to produce sound directly from the screen. This delivers more synchronized audio-visual experience, particularly when used together with Sony’s premium surround sound systems. The TV offers Dolby Atmos and DTS:X formats for a more immersive cinematic experience.
Software-wise, the Bravia 8 II runs on Google TV, offering users a wide range of streaming services and apps. The TV boasts an intuitive interface with personalized recommendations that depend on what viewers watch. The TV is also voice-controlled using Google Assistant and can be integrated into smart home systems like Amazon Alexa and Apple HomeKit.
Sony has positioned the Bravia 8 II as a high-end product, one to be bought by enthusiasts who are willing to pay more for quality than for low prices. It will compete head-to-head with other high-end models being sold by rivals like LG and Samsung. Pre-orders have already started, with a later release this year.
